Cyberpunk-style packaging design won the 2022 A' Design Gold Award.
Breaking the traditional Chinese dragon's habit of heavy, complicated lines and curves in form, the design incorporates a young and modern digital style with traditional elements to bring a more fashionable, cyber visual effect.
The dragon is a representative of the Gujing Gongjiu brand symbol, and showing different dragon totems, gives the brand image a more youthful image. The folding fan-shaped box shape has a good display effect and opening experience. At the same time, the application of luminous ink makes the product reflect a mysterious and visual experience in a dark environment.