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  • BXL Creative Won IF Design Award 2022

    BXL Creative Won IF Design Award 2022

    Fruit Oolong Tea The packaging is creatively designed based on fruit oolong tea, and by giving different personalities to fruit teas such as mango, grape, peach, and blueberry flavors, it represents the diverse personalities of today's young people.  Using fragmented ...
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  • Lady M Mooncake box

    Lady M Mooncake box

    The 2019 packaging design for Lady M mooncake box animates Eastern cultural images through a device called zoetropes. Customers spin the body of a cylinder to observe a sequential movement of a leaping rabbit that progresses with the changing phases of the moon. ...
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  • L’Oreal Anti-wrinkle Essence PR Gift Package

    L’Oreal Anti-wrinkle Essence PR Gift Package

    Challenge: The goal of creating this gift package: L’Oreal hopes that this PR kit will surprise KOLs, trigger their interest to share with followers and contribute to the promotion of the brand. Therefore, the first consideration in packaging research and development: how to attract and impress ...
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  • Soda Packaging Design And Branding

    Soda Packaging Design And Branding

    This soda created by BXL Creative is full of fun, from logo to packaging design to brand image. In recent years, soda has become a hit in the industry, attracting more attention while more and more brands are joining the market. BXL always believes that a good product must study the consumers an...
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  • Jewelry Packaging Design

    Jewelry Packaging Design

    Design keywords: love, fun and fashion The gift box is cleverly designed to open from the middle, like opening the curtain at the center of the stage. Each type of jewelry has an in...
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  • L’Oreal’s Age Perfect Deluxe Skincare PR Kit

    L’Oreal’s Age Perfect Deluxe Skincare PR Kit

    Full of sense of technology: The texture of truffles and the cut feeling of diamonds are combined to create an exclusive visual symbol. The packaging designation uses a tiled pattern, which is like a truffle bursting on the packaging. The overa...
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  • Pr Kits for Mid-Autumn Festival

    Pr Kits for Mid-Autumn Festival

    The gift box contains moon cakes and skincare sets, the box revolves around mid-autumn, laboratory and future, creating a sense of interstellar travel atmosphere.  The illustration takes the space capsule as the background...
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  • 2021 BXL Creative Participated in the China Food and Drinks Fair

    2021 BXL Creative Participated in the China Food and Drinks Fair

    The theme of BXL in this China Food and Drinks Fair is "Telling Product Stories with Creativity": BXL Famous Wine Experience Showroom, Brand Experience Showroom, Light Bottle Experience Warehouse Sauce Wine Experience Showroom, New Style Experience Showroom, and Cultural...
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  • Packaging Design Strategies

    Packaging Design Strategies

    1、The packaging design should be highly identical to the brand strategy. Product packaging is very concrete. Packaging design is the need to transform strategic concepts into visual language that consumers can quickly recognize. The strategy for consumers to get to the ...
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  • How to make the gift packaging design more attractive?

    How to make the gift packaging design more attractive?

    With the continuous innovation and development of the packaging design industry, the form of product gift box packaging design is also constantly innovating, and a variety of new packaging methods are emerging, among which, product packaging design is a very unique packaging method, in the gift b...
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  • Why is gift box customization loved by customers?

    When most customers buy a product, the first thing they see is not the product, but the outer packaging; if your gift box looks inconspicuous and ordinary, the possibility of being ignored is high, so that people will have a glimpse of it. So what exactly is it that is loved by customers, letR...
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  • Key points of packaging design

    Key points of packaging design

     Packaging design may seem simple, but it is not. When an experienced packaging designer executes a design case, he or she considers not only the visual mastery or structural innovation but also whether he or she has a comprehensive understanding of the product marketing plan involved in the case...
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