"Vinegar" is an indispensable condiment in China's major cuisines, and Tong Tai Qing Shanxi Black Vinegar is one of the best, and has an indissoluble bond with the Painting "Auspicious Valley" during the Yongzheng period.
No matter how perfect the packaging design is, it cannot be separated from the profound cultural accumulation and the inherent quality of vinegar. In order to demonstrate the rich connotation of the "Tongqingtai" culture, BXL Creative designers in the Mars team took inspiration from the story source of the Tongtaiqing brand, Painting "Auspicious Valley", and did sufficient market research to ensure that the packaging design of the product is competitive.
Differentiation of this packaging design
Unlock design keywords: Chinese style, special for royal meals
Uncharacteristic is a common problem for most products in the market. In the process of market circulation, there is a clear lack of product characteristics and differentiation, which leads to consumers' lack of awareness of products and brands. How to make products quickly attract consumers’ attention on the shelf?
Differentiation is one of the necessary factors
The vinegar for imperial meals is the biggest highlight of the Tong Tai Qing Shanxi Black Vinegar. Therefore, the entire packaging is creatively designed in the Chinese style, flexibly adopting elements of vinegar for imperial meals, the cornerstone of the Chinese style fashion, and blue and white porcelain.
Palace royal tribute
The palace architecture is one of the representative elements of the royal aristocracy, giving people a visual sense of dignified, majestic, and magnificent.
Vinegar aroma overflowing
The continuous and winding cloud echos the rich and continuous vinegar aroma.
Brewed Black Vinegar
The illustration uses the bottle as the visual starting point and unfolds with the spreading of vinegar aroma, combining with the palace, expresses the implication of royal tribute.
The brand temperament of the bottle shape
The packaging usually consists of an outer box and a bottle and the bottle design is particularly important in wine packaging design. It represents the temperament and concept of a product. A good bottle design is like good vinegar, which is with an endless aftertaste.
The temperament conveyed by the bottle-shaped design must be consistent with that of the brand. The bottle-shape is refined from the blue and white porcelain bottle during the Yongzheng period, with smoother lines. In terms of color matching, the royal palace decoration color is used boldly as the theme color. It not only allows consumers to establish an overall mental impression of the brand but also presents a perfect shelf display. It has strong artistic infection, novelty, cohesion, and competitiveness among similar commodities.
In line with cultural characteristics
Vinegar is a highly edible material product, and at a deeper level, it is a cultural requirement. Therefore, the unique cultural characteristics should be reflected in the creation of super symbols.
In the font design of "Guo Chao 1727": we cannot blindly pursue a maverick font without considering whether it is truly integrated into the overall brand packaging design. For this reason, the BXL Creative designers abandoned the stereotyped fonts of the computer and chose the fonts that conform to the creative characteristics of the national trend to design, which can better integrate with the packaging style: use the magnificence of the font itself to create a bold atmosphere The artistic conception highlights the strong beauty of modern art without losing the charm of traditional Chinese culture.
As an indispensable role in seasonings, its packaging design style must with nation style, regionality, and uniqueness, so that such a design has a distinct personality and impressive.
We combine traditional vinegar with national tide culture, reflecting Chinese characteristics, making customers more acceptable, thereafter change and break consumers' perception of old vinegar. We also hope that through this design, consumers can ‘taste vinegar start from packaging, and taste Chinese traditional culture.
